Posts by David McDermott

Walk a mile in my shoes – a negotiation tip

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Planning for a negotiations isn’t just about crunching the numbers.

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Keep those plates spinning Theresa!

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One of the traps awaiting naive and unskilled negotiators is the temptation to settle some of the ‘easy’ issues early.

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Content Model

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An animated cartoon to show you how to make your presentation content credible, relevant and memorable.

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The Mehrabian Myth

Core skills for individuals Posted by David McDermott

This article, “The Mehrabian Myth” exposes how information, often taught as a universal truth, is a total misrepresentation of the researchers work.

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The ART of defining your message

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The purpose of a presentation is to leave all members of the audience with a clear message. Here is some tips on how to make your key messages more memorable.

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4 most common mistakes when making value sales

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If your aim is to adopt a more consultative approach to business development, then avoid the following most common mistakes.

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